The founder members of the KLS Advisors have more than 20 years of experience in Corporate Law. KLS Advisors provides advisory services for business registration, legal & regulatory services to businesses on a global level. KLS has expertise in registration of entities and business management under applicable laws in India.
KLS’s core field includes corporate legal matters and IPR-related matters such as protection of business at various levels like trademark registration, patent registration, copyright registration, and liaison with government offices.
Rebranding | Legal Identity Update | Strategic Transition (Change in Name of Company/LLP).
Changing the name of a company is a strategic and legal process governed by the Companies Act, 2013. Whether due to rebranding, business diversification, mergers, or legal reasons, a company must follow a step-by-step approval and filing procedure with the Ministry of Corporate Affairs (MCA).
⚖️ Legal Framework
The process is governed by:
Section 13 of the Companies Act, 2013
Companies (Incorporation) Rules, 2014
MCA Notifications and Circulars
Approval from ROC, Shareholders, and sometimes the Central Government
📌 When Do Companies Change Their Name?
Reason
Examples
Rebranding or repositioning
Reflect new vision, mission, or target market
Change in business activity
Expansion into new sectors or geographies
Merger or acquisition
Reflecting the identity of the merged entity
Regulatory or legal issues
Name conflict or trademark objections
Stakeholder requirements
Investor demand or strategic partner involvement
🧭 Step-by-Step Process to Change Company Name
1. Board Meeting
Pass a Board Resolution proposing the new name.
Approve application for name reservation via RUN (Reserve Unique Name) on MCA portal.
2. Name Approval from ROC
Apply for name reservation using Form RUN.
Ensure the new name:
Is unique and not identical to existing companies or trademarks
Complies with naming guidelines issued by MCA
3. Special Resolution by Shareholders
Hold an Extraordinary General Meeting (EGM).
Pass a Special Resolution approving the name change and amendment of the Memorandum of Association (MOA) and Articles of Association (AOA).
4. Filing with ROC
Submit the following forms:
Form
Purpose
Timeline
MGT-14
Filing of special resolution (with altered MOA/AOA)
Within 30 days of EGM
INC-24
Application to Central Government (via ROC) for approval of name change
After MGT-14 approval
5. ROC Approval & Certificate of Name Change
ROC verifies documents and issues a Fresh Certificate of Incorporation with the new name.
📋 Documents Required
Certified copy of Board Resolution
Certified copy of Special Resolution
Altered MOA & AOA
Approval letter of new name (RUN application)
Notice and minutes of EGM
List of shareholders and directors
Digital Signature Certificates (DSC)
Updated PAN & other registrations (post name change)
📈 Post-Approval Activities
Once the new name is approved and certificate issued:
✅ Update PAN, TAN, GST, PF, ESI, IEC, Trademark, and other licenses ✅ Update bank accounts, invoicing software, letterheads, seals ✅ Inform clients, vendors, partners, and government departments ✅ Update name on company website, signage, social media, and marketing materials
🧠 Things to Keep in Mind
Compliance Area
Details
Trademark Check
Ensure new name doesn’t violate existing trademarks
Name Guidelines
Avoid restricted or misleading words (e.g., “Bank”, “Stock Exchange”)
Name Availability
Conduct preliminary search before RUN application
Impact on Branding
Plan rebranding strategy for business continuity
⚠️ Penalties for Non-Compliance
Delay in filing forms can attract penalty of ₹100 per day per form
Non-updation across departments can cause regulatory mismatches
Business transactions may be affected if name change is not communicated properly
🛠️ How KLS Advisors Can Help
At KLS Advisors, we provide end-to-end support for Company Name Change:
✅ RUN application & name availability search ✅ Drafting of Board and Shareholder Resolutions ✅ MOA/AOA alteration and documentation ✅ Filing of MGT-14 & INC-24 with MCA ✅ Guidance on post-change updates (PAN, GST, banks, etc.) ✅ Rebranding advisory (if required)
Changing your company’s name is not just a legal step — it’s a strategic decision that affects your brand, operations, and stakeholder perception. Ensure that the process is smooth, compliant, and well-communicated.
Let KLS Advisors guide you through the name change process with confidence and clarity.